Custom questions: Selecting an answer scale

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Choosing the right answer scale ensures accurate and meaningful survey responses. Here’s when to use each type:

1. Likert Scale (5-Point Scale)

Best for: Measuring agreement, satisfaction, or frequency of behaviors.
Example: "I believe my organization is making improvements to meet customer expectations." (Strongly Disagree – Strongly Agree)

2. 1-10 Scale with Smiley Faces

Best for: Subjective assessments and sentiment measurement with a visual element.
Example: "How likely are you to recommend The Happy Company as an employer?" (1 = Sad face, 10 = Happy face)

3. Yes/No Scale

Best for: Simple, fact-based questions with two possible responses.
Example: "Did you attend the recent company event?" (Yes/No)

4. Open-Ended Questions

Best for: Gathering detailed feedback and qualitative insights.
Example: "If you could give [Company Name] one tip, what would it be?"

Selecting the right scale helps you gather the most relevant and actionable data.