The response rate: How to monitor and increase

Monitor the response rate of your running survey:

• Access: View your response rate on your project page in My Effectory.
• What you'll see: Both the total number of responses and response rate percentages for each group are displayed.
• Industry averages: Response rates vary by sector, typically ranging between 55% and 65%.
• Response rate of specific groups: To focus on specific groups or filter by low response rates by using the search bar or filters.

Share a widget of the response rate 

Click Share response rate to download a widget and easily share it on your intranet

Why a high response rate matters

The higher your response rate, the more representative your results will be. Every additional response gives you more valuable insights to drive meaningful improvements in your organization.

Low response rate? How to increase your response rate

Here are three strategies to boost participation:

1. Highlight confidentiality
   Employees may hesitate to respond if they fear their feedback isn’t confidential. Reassure them by emphasizing that the survey is conducted by an independent agency—Effectory. Share our confidentiality statement during meetings and via email to reinforce this message.
   
   
2. Communicate survey goals
   Employees may not respond if they feel their input won’t lead to change. Clearly communicate the survey’s goals and explain how their feedback will guide organizational improvements. Keep them informed about how the results will be used at both the team and organizational levels.
   
   
3. Provide Time During Work Hours
   Encourage participation by allowing employees to complete the survey during work hours. Let them know how many questions there are and the time it typically takes to finish, so they know what to expect.

If you don't know where to find our confidentiality statement, don't hesitate to contact our Helpdesk!