Benchmarking: Types of benchmarks


This article is part of Effectory's resources on benchmarking. For more information, please refer to this article.


Effectory offers various types of benchmarks, allowing you to compare your results internally and externally.


Internal benchmarks

Get a better understanding of what is going on in your organization with the use of internal benchmarks. This allows you to compare the results and identify potential differences within your organization.

  • Previous survey: If your organization has already carried out a survey, it is possible to compare the results from the current survey with the previous survey. This enables you to track the internal increases or decreases of the results.
  • Organizational level(s): These benchmarks show the results from the respective levels in your organizational structure. For example, comparing the results from a specific team with a higher level (e.g. their entire department).


External benchmarks

To give you a wider perspective of your results, we offer four different types of external benchmarks.

  1. Effectory Index: The average score of all organizations that measure with Effectory.
  2. Industry/sector: We have categorized all our customers into several sectors and/or industries, such as healthcare or retail. This benchmark gives you insight as to how your organization is doing compared to the others operating within the same sector/industry. You can also choose to include the Top 3
  3. Composed (custom): Compose your own benchmark, based on our selection of sectors and their characteristics. For example, organizations that operate in a very similar context to yours or that belong to the broader industry. A composed benchmark needs to consist of at least 7 organizations, however, we advise the customer to choose at least 10-12 organizations to ensure the majority of the questions can be benchmarked.
  4. Global Employee Engagement Index (GEEI): The GEEI benchmark is based on an extensive biennial survey conducted across 54 countries. Employees answer questions related to their work environment, well-being, management, and more. The benchmark includes all industries and is therefore not industry specific. The GEEI enabled comparative results between countries and continents, enabling the customer to understand what drives employees across different cultures.


Primary versus additional (external) benchmarks

  • Your primary benchmark is the one that is initially displayed within My Feedback and other results comparisons, such as the results dashboard.
  • Your secondary benchmark will be displayed in the results on the dashboard and reports.

Note: The primary benchmark can only be set once. The secondary benchmark can be adjusted at any time.


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